Moncler

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Awards
Fast Company Innovation By Design Winner — UX Design 2026➝
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Design Direction
Experience Design
Application Design
Visual Design
Motion Design
Design Systems
Generative AI

Discover a new and personalised shopping experience on your mobile device with the new Moncler app.

More than a simple shop, the app is an inspiration celebrating the brand’s heritage as pioneers of protective, embracing and luxurious outerwear at the forefront of innovation and style.

A compliment to the digital flagship enhanced by Generative AI from Google that reimagines the online brand experience. From tailored content to dynamic product visuals that bring pieces to life in motion, the new app puts product at the center. A brand destination where product, storytelling, and service connect seamlessly, offering the Moncler community an immersive, intuitive, and personalised.

Discover essentials in jackets, clothing, shoes, bags and apparel from the Moncler Collection, Moncler Genius, Moncler Grenoble and Moncler Enfant.

Success

Over the 12 months following launch

27%

increase in time per average session
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32%

rise in mobile visit duration

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43%

boost in overall engagement time

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Moncler Group